A penultimate student passionate about working in the media and technology sector with extensive experience, creativity, and practical skills.
Cooperates and communicates effectively with team members. Always maintains high motivation in learning and adept in applying leadership experiences to work.
Honours & Awards:
– Full Tuition Scholarship & Honours at Entrance
– S.H. Ho College Matriculation Scholarship
– EF Case Competition 2020 Champion
– Business Administration Paper 2020 Champion
Affiliations:
Honours & Awards:
– First Place in Mrs. Cheung Chuk Shan Memorial Gold Award
– Cheung Yok Luen Scholarship
HKDSE 2018 Results:
– 5** in 7 subjects ( English Language, Mathematics, Mathematics Extended Module 2, Liberal Studies, Physics, Chemistry & Economics)
Meltwater is a leading global media intelligence SaaS company that provide solutions and help companies monitor media performance.
As a member of the Key Account Management Team, I have been working with many big clients of the world in all regions including Alipay, Tencent, Dairy Farm and many more, to build up media monitoring searches and dashboard.
We then use the data to update the client of the performance of their marketing campaigns, report public reactions of their products as well as any potential public relations crisis.
In the data analyst team, I have been working on a long-term project with a major retail client in Hong Kong to revamp the store placement of the retail stores under its banner worldwide.
I have analyzed many types of data, including photos, store plans, sales figures, etc. and to derive a plan for renovating its worldwide stores.
Throughout my work I have been primarily work with Microsoft Excel, helping to make multiple Excel dashboards to present sales figure before and after the scheme to clients and also worked with Tableau servers to validate sales figures in SQL databases.
I also conducted research on various business-related sectors like private banking, SME and startups and real estate and wrote articles for publications on its newspaper platform and Facebook pages with more than 1 million likes.
I have assisted in other aspects of media company operations, including storyline writing, video shooting and marketing of an advertising campaign for THEi.
I also helped to organize a collaboration streaming event with HSBC on the title of Big Data and the HSBC Innovation Award.